Filter by current stage
Which campaigns and ads perform best?
Ranked using LeadSquared outcomes (unique CRM leads, qualified, won), not Meta's own lead counts. Spend is Meta-reported.
Cost vs conversion
Each bubble is one item. Left = cheaper leads, higher = more of its leads are won, bigger = more spend. Aim for top-left.
Lead quality by campaign
Where each campaign's leads are now (top 8 by leads).
Daily ad spend
Hover a bar for the day's value
Where leads come from
Unique CRM leads by channel
How is this counted?
Spend is never split between channels, and WhatsApp chats are never counted as leads. "No ad link" means the lead couldn't be matched to a Meta ad.Campaigns, ad sets and ads
Click a row to open the next level.
Column definitions
"Meta leads" and "Meta WhatsApp chats" are Meta's own counts. "CRM leads" are unique people in LeadSquared. Cost per lead = spend ÷ CRM leads. Spend is Meta-reported and is not split by channel.Where your leads are right now
Current stage of every lead in the selected period
Stage by campaign
Current stage of each campaign's leads. Won and Qualified are the conversion view; use the Stages button to focus on any stage.
Stage detail
About "ever reached"
It is built from stage history, which is not synced yet, so it shows 0 for now. Current counts are accurate.Agent performance
Leads are credited to their current owner, so a reassigned lead moves to the new agent with its outcomes.
Data health
When each source last synced successfully.