Daily ad spend
Hover a bar for the day's value
Where leads come from
Unique CRM leads by channel
How is this counted?
Spend is never split between channels, and WhatsApp chats are never counted as leads. "No ad link" means the lead couldn't be matched to a Meta ad.Campaigns, ad sets and ads
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Column definitions
"Meta leads" and "Meta WhatsApp chats" are Meta's own counts. "CRM leads" are unique people in LeadSquared. Cost per lead = spend ÷ CRM leads. Spend is Meta-reported and is not split by channel.Where your leads are right now
Current stage of every lead in the selected period
Stage detail
About "ever reached"
It is built from stage history, which is not synced yet, so it shows 0 for now. Current counts are accurate.Agent performance
Leads are credited to their current owner, so a reassigned lead moves to the new agent with its outcomes.
Data health
When each source last synced successfully.